I manage procurement for FitEgypt—we have 12 gyms across Cairo, Alexandria, and Giza—and for years, sourcing fitness equipment felt like navigating a sandstorm. Middle Eastern heat (40℃+ in summer) ruins cheap machines; shipping delays from Europe cost us $10k/month in lost memberships; and finding gear that fits our members’ love for group classes? Near impossible. Then we started attending China’s top fitness expos—and last year, the China Fitness Management & Operations Forum (CFMOF) turned our supply chain from chaotic to streamlined. This November 16–18, 2026, we’re heading back to the Shanghai New International Expo Center for this summit (the only global fitness event that speaks to Middle Eastern needs) to “gather global perspectives, fix operational pain points, and boost industry growth.” Let me break down why these 5 expos—and CFMOF —are non-negotiable for any African/Middle Eastern gym buyer. Shanghai IWF International Fitness Expo: Our Go-To for Climat...